Setting up your online business
Top of your schedule when setting up your online business is getting a site sorted. Your business’ online image can be represent the moment of truth for its future. It’s justified regardless of doing whatever you can to verify you are getting the most out of the internet – and attracting loads of potential clients. Anyway it doesn’t need to cost an excessively high price; if you furnish it with a couple of SEO and Google tools, you can set up a site and publicise it for free.
Here’s an example:
Piano teacher: Maybe you teach piano lessons, having a website would be important.
Why is a site so critical? Well, in the last 10 years, having a website has advanced. It has gone from being an incredible advertising instrument to a being a must for businesses. In today’s day and age, if you don’t have a website, you run the danger of missing out on potential clients via social networking platforms. As well as that, you can also run the risk of losing your current customers to the competitors you didn’t know existed.
It is very likely now that the first thing anybody does when looking for info on a business is look for them on the web. In the same way, your current clients will search for you on Google or any other search engine if they want to find out information about you. They need to effortlessly find what they need about you quickly. That could be getting info on where you are based or where you re performing next. The option is always there for them to be tempted by your rivals if they can’t find you on the web or can’t find what they are looking for from you.
So you’re looking to start?
When setting up your online business, your domain name is the name of your site. It doesn’t need to be your organization name yet it needs to be applicable, simple on the eye and easy to recall. A simple domain name makes it easier for potential clients to discover you online. It also permits you to show off what you provide and how they can get into contact with you. When picking your domain name, you may already have started your business, you are just not online yet. In this case, it would be best for you to pick a domain name that matches your business name. If you are just starting, you want to think of a name that is relevant to your industry but is also unique. It may be tricky but you’ll get there in the end. The worst thing is to spend hours thinking of a domain name only for that name to be taken.
You can search for whether or not the domain name you want is available and if it is then you can purchase it there and there. Purchasing a domain is no longer expensive, you can purchase a GoDaddy domain for as little as £0.99p for a year and we have some great GoDaddy promo codes for you to also use for Web Hosting too!
In the event that someone has already purchased the domain you want, there may be an option to buy it off them. This may turn out to be very expensive so it may just be best to think of another one and save money. Purchasing a domain does also offer you the chance to improve your marketing by purchasing your domain-based email address which makes you look more professional.
Once, we wanted to purchase a domain name but the .COM had been taken already. Heartbroken for a second, we checked if .CO.UK was available and it was! So in the event that your desired domain name is gone, don’t stress! There are hundreds of variations to domains for you to pick from: .NET, .BIZ or .CO rather than simply .Co.uk or .COM, which might really wind up being a less expensive choice. Recently .LONDON was introduced and if you are a digital marketing company for example and the .COM & .CO.UK are already taken you could purchase the .DIGITAL domain variation.
Building a website
You have 3 options when it comes to building a site:
- Build it yourself (can be complicated if you don’t know what you’re doing)
- Purchase a template
- Get somebody to do it
MARKETING YOUR BUSINESS ONLINE ON A small BUDGET
One of the major setbacks when setting up your online business can be the lack of money you have towards marketing. Here are some tips for you to use if you find yourself in that situation.
EMBRACE SOCIAL MEDIA – Social media is the way forward! That doesn’t mean it is everything but it is very important.
Linkedin for example is key to new organizations as it helps you network.
Twitter – Find out what people are saying about you and engage in conversation with them.
MOZ Bar – Tells you how strong your site it and who is linking to it. It is one of the most used SEO tools.
The choice of purchasing a template for your site may can at times be overwhelming for somebody without much experience. Yet minimal effort DIY sites, which normally incorporate web building, facilitating (see beneath) and a space name, are generally produced using straightforward layouts, which you alter yourself. This may be the best choice for you if you don’t have the funds for professional web designer. The drawback to this is that your site won’t be independently modified and the template may not have all you require.
Before taking out a site bundle, its a great thought to do some examination.
- What do I want it to look like?
- What service would I like it to offer?
e.g Do I want a payment feature? Do I want a 1-page website?
Expenses begin really low when setting up your online business. For example Go Daddy offers web hosting bundles for as little as £2.99 a month. The more costly bundles provide for you more web space and email addresses. If you require an exceptionally essential site, a freemium site could be a decent choice for you. Nonetheless, the profit of site facilitating administrations like Go Daddy or Mr Site is that you pay a level expense, which implies you may have a superior thought of outgoings consistently. Free sites like WordPress additionally now offer sites for organizations. You can either set up a business website by overhauling your web journal by means of WordPress, or through a site building administration.
Our guide to setting up your online business may have been a lot to take in but we hope it has been worth it but let’s recap in less than 100 words:
- Online is the way forward, you either get with it or get left behind.
- Benefits – Reach more people and keep current customers updated. Not being online can potentially lose you customers to your rivals who are online.
- Purchase your domain name
- Purchase web hosting if you need
- Get a website, either buy a template, get it designed or DIY.
- Embrace social media, it’s your friend.
- Finally, never give up! It is not guaranteed to be easy but if you keep persevering, you won’t even realise that you’ve grown from a seed to a tree.